Use case · Sales pipeline automation

Leads from Facebook ads land in a spreadsheet — three days later

Astra.CRM captures every Meta lead instantly, creates a deal card in the right pipeline stage, assigns it to a rep, and sends a personalised WhatsApp follow-up — automatically. By the time your competitor downloads their CSV export, you've already had a conversation.

Astra.CRM

See it for your sales team About Astra.CRM

Astra.CRM — Sales pipeline

2 new leads from Meta ads — assigned automatically

New

Ivanova Ltd

NEW

BGN 4,200

Meta

Techcom BG

NEW

BGN 8,100

Meta

Contacted

Balkan Trade

BGN 12,000

Referral

Nordic Foods

BGN 3,600

Meta

Proposal sent

Struma Group

BGN 18,500

Website

Closed won

Rhodope Mills

BGN 22,000

Meta

<5m

from Meta form to WhatsApp sent

manual data entry steps

100%

of leads captured and assigned

Full

campaign attribution per deal

How it works

From Meta ad to pipeline — in under 5 minutes

Lead fills in a Meta ad form

Facebook or Instagram lead form submitted. Astra.CRM receives it instantly — no CSV, no manual download, no 3-day delay.

Deal created and assigned automatically

A new deal card appears in the pipeline under the right stage. The lead is assigned to a rep based on your routing rules — territory, product, or round-robin.

WhatsApp follow-up sent within minutes

A personalised WhatsApp message goes out automatically — with the rep's name, the product they enquired about, and a direct booking link.

Rep picks up a warm lead, not a cold name

The rep opens Astra.CRM and sees the full record — source, ad campaign, WhatsApp conversation, and the next action they need to take.

What changes

Your reps work warm leads, not cold lists

Leads from Meta ads in the pipeline within seconds
No manual data entry — ever
WhatsApp follow-up before a competitor calls
Every lead assigned — nothing falls through
Full campaign attribution per deal
Rep sees conversation history before first call

Before vs after

Before

Meta form submittedCSV downloaded (eventually)Manually entered3 days later

After

Meta form submittedPipeline — instantWhatsApp sent

Lead response time

72h

Industry avg

<5m

With Astra.CRM

What's included

Everything your pipeline needs

Meta Leads integration

Facebook and Instagram lead forms connect directly to Astra.CRM. No Zapier, no manual export, no delay. Leads arrive in real time.

Automatic assignment

Leads are assigned by territory, product line, or round-robin. Every rep sees only their deals. No leads land in a shared inbox to be ignored.

WhatsApp follow-up

Personalised WhatsApp message sent automatically within minutes of form submission — with the rep's name, product, and a booking link.

In production

"Deployed for retail, distribution, and services businesses across Bulgaria — Meta Leads connected directly to Astra.CRM pipelines, with automatic WhatsApp follow-up sent before a rep manually picks up the phone."

— Retail and services sector, Bulgaria

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Ready to close more deals?

See this running for your sales team

We'll connect Astra.CRM to your Meta ad account and show you the pipeline filling with real leads — no demo data, no generic walkthrough.

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